Direct marketing is a targeted approach that involves reaching out directly to potential customers with personalized messages to drive specific actions, such as making a purchase or requesting more information. Unlike traditional marketing methods that rely on broad media channels, direct marketing focuses on individual engagement and measurable outcomes.

Key elements of direct marketing include direct mail, email campaigns, telemarketing, and SMS marketing. Each method allows businesses to deliver tailored messages to specific segments of their audience based on demographics, interests, and previous interactions. For instance, direct mail involves sending personalized letters or offers through postal services, while email campaigns utilize customized content to engage recipients.