Search Engine Optimization (SEO) is a critical digital marketing practice aimed at improving a website’s visibility on search engine results pages (SERPs) through organic means. Unlike paid advertising, SEO focuses on optimizing various elements of a website to enhance its relevance and authority in the eyes of search engines like Google and Bing.

The core components of SEO include keyword research, on-page optimization, and off-page strategies. Keyword research involves identifying the terms and phrases potential customers use when searching for products or services. On-page optimization ensures that these keywords are strategically placed in critical areas like titles, headers, and content to improve relevance. Additionally, factors like page load speed, mobile-friendliness, and user experience are optimized to enhance site performance.